A new study from Zillow suggests that what color you paint a room could attract more potential buyers and could even increase the sale price by a few thousand dollars.
Zillow asked roughly 1,300 recent or prospective homebuyers their thoughts on interior colors, and found that certain colors in certain rooms made a substantial impression on buyers.
“Our study found homebuyers may be particularly sensitive to paint color, despite paint being a relatively easy and inexpensive change, because they’re navigating a complex environment with a lot of uncertainty,” Kate Rogers, a behavioral scientist at Zillow, said in a news release. “When study participants thought the homeowner had similar tastes to them, they perceived the home more positively and were also more likely to make a higher offer on the home.”
Zillow asked respondents how likely they were to tour or buy a home when a particular color was used to paint the bathroom, kitchen, living room or primary bedroom. If they said they were interested in buying a home that had a room painted that color, Zillow then asked them how much they’d be willing to pay for the home.
The most popular combination was the use of pale sky blue in the bathroom. On average, respondents said they more likely to tour homes with pale sky blue bathrooms and were even willing to pay 1.6% more for a house with a bathroom painted that color. Price premiums were calculated using the typical U.S. home value of $290,000, which means, on average, respondents were willing to pay about $5,000 more for a home with a bathroom painted pale sky blue.