April 17, 2024


Interior spice

BoConcept Launches Contest in Partnership with Danish Designer Mads Berg


2022 is a distinctive yr for BoConcept, marking its 70th anniversary. Seventy several years of iconic types, craftsmanship and genuine good quality. These will be important subjects in the new Ekstraordinær Since 1952 campaign working from March to December.

As part of the celebratory yr, BoConcept is collaborating with the Danish illustrator and designer Mads Berg, extensively known for his modern-day Art Deco impressed type. Alongside one another they will generate illustrations of its most iconic layouts to be won in an distinctive opposition.


The contest will give shoppers the chance to win one particular of 600 confined-version prints, numbered and signed by the artist, showcasing 6 style icons by BoConcept: Imola armchair, Charlotte chair, Amsterdam couch, Madrid tables, Kingston table & Princeton chair, Cupertino desk & Ottawa chair.

To enter the levels of competition, customers just have to have to sign-up to acquire the BoConcept publication, whilst present customers will be quickly entered into the competition.

Let’s listen to from Mads about his working experience collaborating with BoConcept.

YOUR Perform Demonstrates A Potent Artwork DECO Impact. AS A DANISH ILLUSTRATOR, TO WHICH EXTENT IS YOUR Design Motivated BY DANISH INDUSTRIAL Style?

Artwork Deco is in fact 1 of my key influences, but there’s in fact a lot more to it than that. It is a single of my sources of inspiration, as very well as other designs these as Artwork Nouveau and Futurism.

What I definitely take pleasure in about Nordic furniture structure is the point that it is pushed by simplicity and features, that just about every aspect is there for a cause. Of study course, you can also have some details that are only there for decoration needs, and that’s in fact what Art Deco is largely about. By blending these two worlds with each other, that’s when the magic takes place.

THE Series Include things like Six Unique Legendary Layouts FROM BOCONCEPT’S Assortment. WHAT WAS YOUR Strategy TO BRINGING Just about every Unique PIECE TO Daily life AND Creating THIS Established OF ILLUSTRATIONS?

My aim was to make a diversified and intriguing established, with just about every piece hunting different and one of a kind, but still operating nicely collectively with the other people as a series.

In purchase to accomplish this, in just about every illustration I used a unique history colour, nevertheless regular with the model palette, and used the exact same amount of saturation throughout the series. I also played with different issue of sights, so some products and solutions are viewed from a leading-down viewpoint and many others from a aspect view.

A further vital device is the graphic layer on leading, very subtle but adding regularity to the established.

And then, of study course, the illustrations mirror my style, so the shadings, the framework, the texture and all the other things are in essence connecting them as a collection.

AND WHAT WAS YOUR Solution TO THE Distinctive Shape, Natural OR GEOMETRIC, OF Each Style and design?

In this collection I wanted to discover the way in which the light plays with the condition of just about every design and style, and how the shadow is forged on the ground beneath it. I believe it is actually appealing to see the conversation concerning the light and the different designs and materials.

In some of the illustrations there is even some light participate in on the backdrop, to emphasize that there is a mild source and a shadow solid. Including some actors was really crucial as well, for the reason that some patterns are shown at their most effective when someone is interacting with them.

A lot more about Mads

Mads Berg is just one of the world’s most prominent artists in his style. His primary fields of perform are brand illustrations, important visuals, posters, maps, promotion and editorial illustrations, deal with art, murals, map design, icon layout, and kind layout.

To locate out additional go to BoConcept in this article and uncover out more about Mads at his web page on https://madsberg.dk



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