Designer Kelly Finley Donates Her Services to COVID-19 Essential Workers

Though the coronavirus pandemic has brought the world to a standstill over the last three months, the design community—from big brands to small businesses—has stepped up to help in a wide range of ways, whether that be sewing masks, donating goods, or organizing fundraisers. And sometimes they’re helping out by acknowledging and thanking essential workers.

Take, for instance, Oakland-based designer Kelly Finley. Finley, a former lawyer, runs the nonprofit Joy Street Initiative, an offshoot of her studio Joy Street Design. Joy Street Initiative typically works on community efforts like renovating women’s shelters in the Bay Area. When the pandemic slowed down the organization’s scheduled projects, Finley decided to redirect its resources to COVID-19 frontliners—a term she uses broadly to encompass everyone from medical professionals to grocery store employees to delivery people—by setting up a giveaway on Instagram last month.

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Virtual Design Services – Modsy Online Design During a Pandemic

For many people, home improvement and redesign projects were halted when shelter-in-place orders went into effect as a result of the COVID-19 pandemic. With contractors and interior designers no longer allowed to set foot physically in their clients’ spaces, executing the dreamed-of design visions has been difficult at best. So it’s only natural if you’re among those who want to turn to an online design company that offers completely virtual—i.e., no personal contact—design services, providing clients with the tools they need to keep their redesigns rolling during this new era of social distancing. ELLE Decor recently spoke with Alessandra Wood, the vice president of style at the virtual design firm Modsy, to hear more about its online design process and what trends she has seen developing over the course of the past two months.

ELLE Decor: Can you give us a rundown of how Modsy operates?

Alessandra Wood: Modsy

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