Brands

Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?

“A lot of people in fashion don’t understand that you can’t easily gift a rug or table. It doesn’t work the same as it does for a dress or a pair of shoes.”

Home is where the #content is — or so wrote Hilary George-Parkin in a 2017 Fashionista story titled, “Why Fashion Bloggers Are Evolving Into Home Decor Influencers.”

Three years later, may I ask: Why were once-strictly-fashion-adjacent influencers venturing into more home-furnished pastures? 

George-Parkin’s reporting is certainly worth revisiting in its own right, but for the interest of this piece, I’ll say the gist was this: With the influencer class having, well, influenced our clothing and accessories to a certain degree of satisfaction, our homes became their next logical frontier with which to express their particular stamps of style.

With the help of an affiliate link or 15, these professional tastemakers have come to establish themselves as bona

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4 British Home Design Brands You Can Shop on This Side of the Atlantic

Say “cheerio” to your new favorite decorating style. British design is making its way across the pond, bringing classic elegance and refined comforts to this side of the Atlantic. The aesthetic leans traditional, but modern materials and updated silhouettes make English-inspired interiors feel fresh, not stuffy. Rita Konig, an English interior designer and tastemaker who has clients in America, shares ways to make a room feel English.

  • Focus on Comfort: “The first thing I think of when it comes to English interiors is comfort—dogs and children and a soft, squishy sofa,” Konig says.

  • Try Brown in Your Color Scheme: Brown furniture, such as a chest of drawers, anchors a room. “You can find something beautifully made and lovely at a thrift shop that will always work somewhere.”

  • Look to Grandma’s Collection: “Accumulation is in the British DNA,” Konig says. “We’re not into buying a look or chucking things out.

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